Prosports International, the UAE’s leading golf retailer, is proud to announce Alexandra Christmas—known to many as golfgirl.dxb—as its newest brand ambassador, representing both Prosports and Golf Superstore.

“I’m so excited to share that I’ve officially signed a contract as an ambassador for Prosports who are the UAE’s number one and biggest golf retailer,” said Alexandra. “This is such a huge moment for me. Prosports is a company that works with professionals, represents the very best brands in golf, and has built an incredible reputation across the UAE and beyond. To now be partnering with them is something I’m genuinely proud of. Golf has already given me so many opportunities, and this feels like the next big step in the journey. I can’t wait to work with the amazing team at Prosports, learn more about the game, and keep sharing this journey with all of you. There are some very exciting times ahead.”

As General Manager of Prosports International, Stuart Taylor highlighted the partnership’s purpose: to inspire more people, especially women and newcomers to pick up the game. “Alexandra’s story shows that golf is for everyone. She’s only recently taken up the sport, and her enthusiasm and authenticity serve as an example to bring new faces into the game. Together with Alexandra, Prosports and Golf Superstore want to make golf more welcoming, more accessible, and more fun for all, particularly for does who might be considering their first swing.”

About Prosports International

With 30 years of expertise and a nationwide network of 31 stores, Prosports International has grown from a single store into the UAE’s market leader in golf retail. Prosports offers premium equipment, apparel, fitting services, and personalized in-store and online experiences for golfers at every level. As the UAE’s golf scene accelerates on the global stage, Prosports blends decades of retail excellence with a forward-looking commitment to innovation, aligning with the region’s ambition to become a world-class golf hub.