Stuart Smith brings over 15 years of experience in the golf industry to his role, with nearly half of that time spent competing on the tour circuit. This experience has given him valuable insight into the demands of the game at a professional level. Beyond playing, Stuart’s career has spanned diverse roles, from helping players elevate their performance through tailored equipment and instruction to driving growth and building lasting relationships within the retail and distribution space. This broad exposure has allowed him to develop a strong understanding of both the technical and commercial aspects of the game, consistently delivering value to players, partners, and brands.