Holderness & Bourne is a premium golf-inspired apparel and accessory brand founded in 2015 by Yale business graduates Alex Holderness and John Bourne, fueled by a desire to blend classic style with modern fit and performance . These founders, frustrated by oversized traditional golf clothing and uncomfortably tight athletic wear, set out to create pieces that are tailored (but not overly slim), understated, and versatile both on and off the course