Reflo is a UK-founded sustainable performancewear brand, established in 2021 by Rory MacFadyen in Doncaster (with operations stretching to the Middle East), that specializes in high‑quality golf and activewear made from recycled materials like plastic bottles and coffee grounds. All Reflo garments are crafted with advanced technical fabrics (certified by Global Recycled Standard, Bluesign, Oeko‑Tex, U Trust), packaged without single‑use plastics, and tied to a strong environmental ethos—each sale plants a tree, and the brand aims to recycle 5 million bottles and plant 1 million trees within its first five years. It has pioneered initiatives such as “Reloop,” a circular-design program enabling customers to return and recycle garments at end-of-life, and embeds recycled coffee grounds into fabrics for odor control and faster drying. In 2024, England football captain Harry Kane joined as lead investor and ambassador, helping elevate Reflo’s profile in golf and beyond.